Mobile applications are increasingly the point where customers interact and engage with your company. Those apps which are successful and which users want to use, transform business operations. No longer do customers want to walk into their bank to deposit a check, but rather use their smartphone to take a photo and deposit it. Already 16% of Starbucks US payments (nearly 7 million per week) are now via its mobile app. Meanwhile Hilton aims to allow guests to check-in to their hotel and walk directly into their chosen room, all via its mobile app.
But while these are examples of successful applications transforming businesses, unfortunately the opposite is also true. The impact on your business will be immediate and brutal if your app fails to deliver what it promises. And when it is savaged by reviewers in the app store, it doesn’t just harm the potential success of the app, but it also has an immediate impact on your company’s brand. Just look at the torrent of negative reviews which Facebook Messenger received when it launched.
So whether the mobile app targets consumers, employees or partners, testing is critical to ensure it meets and exceeds expectations. Users have less tolerance than ever for applications which are slow, full of bugs, and difficult to use.
However the old world of testing for one dominant platform, Windows, has been overshadowed by the complexity and variety of testing for mobile. Challenges range from a multi-device landscape, variable network connectivity, and a world of continual, rapid and unrelenting updates to operating systems. Meanwhile mobile apps operate in a unique environment where their behavior is affected by changes in network conditions (bandwidth change, dropped connections), alerts and notifications, as well as touch screen responsiveness.
So to effectively test and develop today´s mobile apps, testers need to take a multi-faceted approach. This includes for example understanding the network and device landscape. It is also necessary to simulate real-world conditions as much as possible. Automation becomes essential to increase the speed of testing while reducing long term testing costs. And finally, frameworks such as the prioritized platform matrix help test different combinations on different devices.
Next week on December 16 Belatrix Software will host a webinar highlighting best practices for mobile application testing. We’ll explore key strategies to ensure your testing is fit for this new mobile world, and help you develop great mobile apps which enhance your business and your brand. We hope to see you there – just click here for more details!